When a website design looks and works the same across various platforms / screens ( i.e. various screen sizes) , it is considered responsive. Consumers access the internet on various devices; each with unique screens sizes like tablets, mobiles, laptops or desktops. From early editions of the iPhone to giant high resolution computer monitors, your customers are experiencing your digital presence at home, in the office and on the go. Having a website that is accessible and usable in all of these scenarios without any interruptions and clutches  is most important for any online brand.

Hence unlike the old website this responsive websites has the capability of understanding the sizes of the screen of the surfer and adjust its visual presence accordingly.

Interrupted  user experiences can reduce conversions, resulting to pump up bounce rates and harm your chance at building a brand image.

No one want their customer reviews to be negative or with lesser ratings because of inappropriate presentations.

Hence unlike the old website this dynamic website has the capability of understanding the sizes of the screen of the surfer and adjust its visual presence accordingly.

Responsive web design has become more and more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced Mobilegeddon in 2015, and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. Responsive web design is an example of user interface plasticity.

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