Let’s Ask, What is a website? In a simple answer, a website is a domain that consists of different web pages containing information. We all are aware about this, but what we aren’t is the various benefits that a website can bring for your business and above all its really alarming to know that very few businesses have their website or are present online. In today’s world, if a business don’t have a website, they are bound to loose customers and great opportunities.
A website can be designed to serve many different purposes of the business, like passing on the information about the company, explaining about the working of the company, information about the products, e-commerce, services, etc..
Every business strategies are set after knowing where and who are their customers, but its equally important for customers to know where your business is. This gap can be bridged thru a website. This is the biggest mistake most of the business houses make by not having an online presence.
There are some other benefits of having a proper business website.
Cost effective
You are aware exactly how much your website is going to cost you and it’s on goings compared to a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as theft, electricity, maintenance, damage, extra staff, holidays, etc.
A strategically developed website and online presence solution provides tremendous benefits and reducing the costing outlines.
Accessible 24/7
Your website and social media accounts are present 24/7/365 online. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irritating & helpless we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just switch to another store that is more easily accessible.
Because your website is operational 24/7, from the convenience of the local computer, your customers and clients can easily access your website and enjoy your services.
Convenience
What is more convenient: driving around the city to look for different shops that are available to purchase your required product, or sitting in the comfort of your own home and shopping online for the products you’re looking for? Definitely the answer would be sitting in the comfort. Modern businesses in today’s world realise this factor and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
Credibility
By building a website you are giving your business the opportunity to tell your customers why they should trust you and the testimonials / feedbacks and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the sellers credibility first. When you provide good service or product, a boomerang of positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeated as well as new businesses.
It’s a normal human mentality to trust a business after they have done business with it. Using your website, you can continuously serve your old consumers, engage new customers and increase your credibility as a business owner.
Sales
No business can survive without sales. With an online presence you are able to offer your products and services for sales round the clock. You do not require any physical staff at the time of sales online, neither a cashier to accept the payments. The only hurdle at this point is that make sure you do not run out of stock. Hence thru website you are bound to have a boost in your sales.
In other words, being visible worldwide means you are very likely to reach more customers. The more customers and visitors you gain, the more sales you will tend to generate. The more sales you generate the happier you and your shareholders shall be!
Marketing
Marketing is different from selling because (in the words of Harvard Business School’s retired professor of marketing Theodore C. Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.” In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. With the help of a website and online presence strategy one can market their business online. There are various marketing strategies one can use to advertise and promote the business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Our experts can suggest the best for your business. Contact us to cater a right strategy for your business.
Access to Information
If you own a website, you can collect all the data connect to your website. You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. Products most visited, most result oriented social media for your site, maximum visit on a particular weekdays, most visited time zone, etc..You can access the progress of your website and view all its pages. This also helps you in deciding your new marketing strategies.You can even make an update anytime, without much hassle and pretty less expensive than printed material.
Bottom Line
It is important for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on this post.
Feel free to check out our services page. Let us help you develop an effective website solution for your business, tailored to boost your prospective clients.
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